ClinicalPRO
Five years as the digital partner of a skincare, equipment and training supplier for clinics.
- What we did
- Website, CRM and marketing
- Where
- Queensland
- When
- 2013 – 2018
ClinicalPRO supplies skincare, aesthetic equipment and training to clinics and salons across Australia. Between 2013 and 2018 we were its digital partner, working across the business and its network of affiliates.
What they needed
ClinicalPRO sells to professionals, and professionals need detail: product information, equipment specifications, training dates and a trustworthy brand behind it all. As the range grew, the website, marketing and the systems behind them needed to grow with it.
What we did
- Redesigned the website around its three pillars: skincare, equipment and education.
- Simplified the way clinics browse a large catalogue, with clearer menus and product pages.
- Set up customer relationship management and automated routine tasks in Adobe and Google Drive, so the team spent less time on admin.
- Refreshed the branding and kept it consistent across the website, social media and print.
- Improved search visibility and supported marketing campaigns, events and news.
Looking back
Over five years, the work helped ClinicalPRO present a professional, consistent face to the clinics it serves. Our partnership ended in 2018, and the business has since moved on to a new website.
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