Rosenvale Vineyards
An online wine store for a seventh-generation Barossa winegrowing family, built into the website they already had.
- What we did
- Online wine store
- Where
- Barossa Valley, South Australia
- When
- 2021 – ongoing
- Live site
- Visit the website(opens in a new tab)
The Rosenzweig family have farmed in the Barossa Valley since 1858. Seven generations on, James Rosenzweig runs Rosenvale Vineyards with his father, Aubrey, and his son, Jake, growing grapes and making estate wines from the family’s own vineyards.
What they needed
Rosenvale’s website told the family’s story well, but it couldn’t sell wine. People who loved a bottle at the cellar door had no simple way to order more once they got home.
The family didn’t want to start again with a new website. They wanted the site they already had to do one more job, and do it properly.
What we did
- Added an online wine store to Rosenvale’s existing website, so customers can browse the current releases and order directly.
- Worked through the integration details, so the store fits the way the site was already built and managed.
- Kept the look and feel the family already had, so the store reads as part of Rosenvale rather than a bolt-on.
- Stayed on to look after the site as new vintages are released.
Where it is now
Rosenvale now sells its estate wines straight from its own website, to customers who already know and love them. We still look after the site, and we’re still grateful for the tasting parcel the family sent us.
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